We love the underground feel of this design and research studio created by Zemberek Tasarim for Vigoss Jeans .
The 250 square-meter (2691 sq.ft.) studio opened this past summer and is part of the 8,000 square meter (86,111 sq.ft) Vigoss/Bulur production and warehousing facilities located in Güneşli Kavşağı, an industrial area about 30 kilometers form the center of Istanbul, Turkey.
Zemberek created a fabulously functional working space for the designers and other team members who needed large flat surfaces to spread out the products, materials and accessories; easy access to the hanging pieces on the racks; and as much freedom to move around as possible. In this type of work, conventional desks, tables, chairs and standard space division will hinder rather than help, which is why the Zemberek team took a different approach.
Gently curving forms dominate the space that is visually homogenous and divided only by different levels horizontally, rather than by partitions, so that the entire area can be used for displaying, viewing and comparing products – mostly jeans and other clothing items.
The limited selection of materials – mainly smoked oak and concrete – makes this studio a great, minimalist background for working with and focusing on the product.
Zemeberk has created several other projects for this client, including showrooms, offices and stores in Istanbul and Moscow. Tuija Seipell