SND Store by 3GATTI

We used a very thin white translucent fiberglass material because of its fire resistance and the good way it reacted to light reflection thus creating a ceiling landscape that would be a spectacular source of light, beauty and emptiness; perfect for every fashion victim. This was the origin of the ethereal white ceiling; an ephemeral support for ephemeral objects. Architecture firm 3GATTI have designed a fashion store in Chongqing, China. Architecture:   3GATTI
Chief architect: Francesco Gatti
Project manager: Valentina Brunetti
Collaborators: Carole Chan Liat, Cianan Alexander Crowley, YingLing Kong, Bogdan Chipara, Jovan Kocic, Pao Yee Lim
Contractor: Zhao YiLong
Photography by Shen Qiang This heavenly ceiling is surely the protagonist of the space; we chose recycled timber as a dark background for the floor and walls to make the ceiling emerge from the general environment. From Francesco Gatti
When I started this retail project there was a simple and appealing idea of hanging everything from the ceiling – thus moving out of the way the furniture and items to be sold so that all the floor space could be free for customers to circulate. So using a software that simulates the physics of real materials, we imagined an elastic ceiling that was pulled down by the weight of these various objects. We provided the factory with a file of more than 10,000 different shapes of stripes to hang on the ceiling and thank goodness each piece was not hand crafted by the Chinese workers but was precision cut by machines in a super short time.

Updated: 19.11.2014 — 11:45