Jump Studios dresses Soho juice bar with industrial fittings and tiled herringbone floor

Industrial pipework runs over the ceiling of this juice-bar by London office Jump Studios, which features a ceramic herringbone floor and a marble counter. The London practice wanted to produce a design that reflected the home-made nature of the juices, using exposed industrial pipework and untreated wood to clad the interior space. “The space is designed to express the quality and carefully crafted nature of the produce, combining a utilitarian but rich, honest and natural palate of materials,” said   Jordan, whose studio also designed   Google’s colourful Madrid offices. The cafe is set behind a shop front featuring a panel of patterned green glass   on the ground floor of a building with an upper brick facade. London-based communications agency The Exposure Group created the brand identity and packaging for the cafe. Opposite, a bank of stainless-steel fridges stores bottles of pre-prepared milkshakes and juices, for customers who have no time to wait. The shop name is presented in black text applied directly to the glass frontage. Related story: Amanda Levete’s Tincan restaurant presents tinned seafood as “objects of desire”The cafe is a joint venture between documentary-maker Joe Cross of Fat, Sick Nearly Dead   – a film in which he drinks only fruit and vegetable juice for 60 days –   and local restaurateur Will Ricker, who founded Mexican restaurant La Bodega Negra. “Industrial fittings were left exposed as we wanted to reflect the fact that this is a space where the product is made; from raw ingredients to finished, bottled product. A workshop, if you like.”

A wooden herringbone floor has been reinterpreted in slim white ceramic tiles, which run from the floor onto the walls on either side of the shop floor and into a stairwell. A raised table and bar stools positioned in the shop window have white oak tops and black stainless steel frames. “The client brief was to create a space that conveyed the crafted and hand-made approach to the product; high-end super food smoothies, cold-press juices and cleanses all of which are made every day on the premises,” said   studio director Simon Jordan.

Updated: 22.11.2014 — 15:17