The question was, how do you reconnect an urban audience with nature? Children’s chairs
Primary school children were asked ‘Please draw a chair’We wanted to explore the untainted imagination of a child. I ran the marathon when I was 18 and haven’t run since. A class of seven- to eight-year-olds designed their vision of a chair, we made them into reality. 04. Last week we introduced Aileen Poe and here we catch up with graphic designer Jack Beveridge. Working with a local primary school, we took an art class and gave the children a simple piece of paper with the words, ‘please draw a chair’. With a little encouragement and some colouring-in pencils, the children started scribbling away their dream chair! In the meantime, I’m working on a few things, including: Inventing a new way to donate organs, creating a moving house of mirrors, faking my family heirlooms, trying to learn tennis (again), thinking of alternative uses for cashpoints, and saving to buy a Vespa. Bubu
The book that doubles as a bookendSwiss bookbinders Bubu set a competition to design a book which answers the question: ‘What else can the book be or do as a physical object?’
The PocketbookBound and crafted by hand, the Bookend and the Pocket Book both play on the everyday scenarios they might be found in. I’m Jack, I do lots of stuff. I use simple, everyday things close to me. If my mum likes it, then it’s normally okay. More Space
This was an entry into the DAD New Blood Awards this year which won a New Blood Yellow Pencil in response to the National Trust brief. 01. Course: Graphic Design
Achievements: DAD Yellow Pencil (Advertising), National Trust, Student Awards, 2014, DAD InBook (Film Craft), DCM, Student Awards, 2014, DAD Yellow Pencil (Intergrated Graphics), Random Dance, Professional Awards (Magpie Studio), 2014
Tell us a bit about yourself…
Graphic designer Jack BeveridgeHello. I’d like to open my own studio, but not for another year or two. I decided to give people in a crowded city a taste of what it could feel like to have more space. I think the best ideas start with something you love. There’s a lot of people who know a lot of stuff I don’t. Inspiration has come from feeling claustrophobic, having a conversation about being a kid, listening to people outside a cinema, being friends with a builder, playing with paper. We filmed each person’s individual reaction to the same scene. I’ve had some fantastic opportunities and offers since graduating and leaving the New Blood Academy, so I’ve got some fairly big decisions to make. Both designs are now being producedBoth books were selected by Bubu, and are now in production at their factory in Zurich. Open to application from the brightest stars at the New Blood Awards Exhibitions from around the world, the Academy is an intensive two-week industry crash-course designed to springboard new talent into industry jobs and placements. 03. I make things, film things, bend things, sometimes invent things. Finally, we asked Beveridge to talk us through a few recent projects… With over 600,000 acres, the National Trust owns more land than anyone else in the UK. They should keep me busy for a while. In this series of interviews, we present some of the ones to watch from this summer’s New Blood Academy, supported by WPP. We then set ourselves the challenge of building two of our favourites.