MVSA designs a new flagship store for Shoebaloo featuring undulating white shelves

Behind the counter is a smaller display that houses accessories. The floor is composed of book-matched marble slabs. The store comprises two elliptical spaces that gravitate towards each other in the centre of the space. The glass front has an elliptical bright white display window that gradually transforms into two openings that, from the street, view into the store. Two ellipses of white marble feature black veins. The freestanding mirrors and seating elements were custom-designed for the interior. The display window glows invitingly. Design: MVSA Architects
Photography by Jeroen Musch

Architecture, Interiors
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Comments are closed. The concept of many Shoebaloo stores presents a closed, mysterious display window that reveals little of what lies behind. The middle section where the elliptical spaces start to merge is articulated in reverse in black marble with white veins. The sinuous walls are clad with layers of pure white Hi-Macs, a solid surface material. More than just a store, Shoebaloo offers a spatial experience where shoes emerge like precious treasures. From the architects
In the Shoebaloo tradition, the design of the Koningsplein flagship store features a unique retail concept that suits the high-end designer shoes and accessories on display.

Updated: 03.12.2014 — 00:11