Now it’s all a bit unbelievable. A gift of chocolate. To the untrained eye, Christmas commercials may look like the easiest thing in the world to make. Next page: the next four best festive ads of 2014 But striking the right balance between glittery schmaltz and the kind of genuine sentiment that will pull at viewers’ heartstrings is one of the most difficult tasks you can embark on in adland. Everyone loves horny horses, don’t they? 03. Fashion can have wit. For me, it’s a moving tale told with sensitivity. Enough said. Let’s face it, Mulberry sell bags for £2500 so someone is definitely having a laugh there. Sky Movies: Step into the Adventure
Chosen by: Clare McDonald, Executive Creative Director, Rosetta Europe
Clare McDonaldNo one brings you Movies like Sky Movies, and nobody gives you huge budget campaigns like Sky. With the holiday season upon us and Christmas ads taking over our screens, we’ve canvassed some of the industry’s leading creatives and asked them to identify the commercials from this year’s festival season that they think work best. Obviously that’s going to be loads better than a handbag. Cynicism: 2k who see it as exploitative and commercial. Their selections may surprise you… (Available in store, the proceeds going to the Royal British Legion). But I love the way it tramples the convention that luxury ads must have a po-faced pomposity. Taking the annual present arms race as inspiration, a rather spoilt young woman is given an increasingly amazing array of presents, including the aforesaid unicorn. The 1914 story of a Christmas truce where British and German soldiers came together to play football. Sainsbury’s: Christmas is for Sharing
Chosen by: Will Barnett, executive creative director at Adjust Your Set
Will BarnettNine million YouTube views in four days, 174k likes on Facebook and 68k shares. Ultimately benefitting a charity. Sky knows Elsa mummy!!” (Parents will understand the power of Elsa, as did clever Sky). The idea ‘Christmas is for sharing’. I mean, a unicorn?