Vertical scrolling done wrong. 2014 was the year that vertical scrolling bubbled through from burgeoning fad to mainstream trend. This was the year designers took control of the technique, pushing the boundaries of what could be achieved. 

Year zero for this transition was 2010; the introduction of the iPad. And yet, most vertical design has – so far – been a showcase for websites. Lots of really bad scrolling sites
From dancing bananas and the BLINK tag to Flash, every time the web gets animated it ends in tears. A mobile-first approach
Vertical scrolling should work well on mobile by default, but that hasn’t been the driving principle behind it to date. 
 The metaphor works on mobile so well that the best stuff going forward will be mobile first; responsive, simple and chock full of content rather than bells and whistles. 02. What’s left for vertical and parallax scrolling in 2015? Creating parallax sites is already much easier than it was just two years ago. Partly, that could be explained away as waiting for CSS rules used for parallax effects to migrate to mobile. This longform article at Fast Company includes graphic elements that obscure contentWhile that all helps to push innovation forward, it also opens up the floodgates for lots of annoying, amateur parallax design. There’s a danger that vertical scrolling could go the same way. While there were Android devices in 2009, the iPad defined this new space so immediately and completely that it now seems impossible to imagine a time before it or its smaller sibling, the smartphone. Here are five trends we expect to see from vertical scrolling in 2015… That has to, and will change in 2015 – not least because the way that users consume online content is changing. Does that mean vertical scrolling will have the same ultimate fate as blinking text? We think its more a case of ‘it’ll get worse before it gets better’. With awesome advertising, prime portfolios and crafted content all benefiting from single page scrolling, it’s now certain that the technique is here to stay. We’ve come a long way from Snow Fall – the New York Times microsite that kickstarted the trend in 2010. As Matter editor Bobbie Johnson said of the New York Times article that started it all:
“Almost every example of ‘snowfalling’ that I’ve seen in action puts reading second to the razzle-dazzle… But designers can no longer ignore that mobile content consumption is a huge market.

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