Leaving the ‘Country of Sweden’ and ‘Vodka’ aspects of the old logo (below) behind, the new logo (above) now simply reads ‘Absolut’ followed by a full stop. The old Birds Eye logoLaunched by Havas Worldwide and designed by JKR, the new design saw the Captain illustration (see above) disappear entirely and the pre-2007 red marque reintroduced. Once some time has passed and the new design has entered daily use, though, it can be a different story. It was very much an evolution, not a revolution from its previous designs, which are shown below:
The 1999 and 2007 logosThe refreshed branding featured four key elements:
a new wordmark in a new typeface (Futura)
a new version of the double-P monogram
a refreshed colour palette
a new ‘dynamic angle graphic’
While the wordmark and the monogram locked up together for PayPal’s new signature. 02. 06. Disney Channel
NEW LOGO: Lettering comes to the foreIn May the Disney Channel rolled out a new logo design (above) across all its international TV networks – and it was a radical change from the previous identity. The old logo came with a lot more textGlobal director of design strategy at Absolut, Anna Kamjou, said: “The brand has become so iconic that we no longer needed the full three-line logo to convey ourselves.”
04. Reebok
Reebook smartened up its old logo (left) in March, adding a splash of red (right)After nearly 30 years of the same logo design, sports giant Reebok rolled out these brand new logo designs in March. Now you’ve got used to them, what do you really think of them? Next page: 10 more logo redesigns… On the day a new logo design is launched for a familiar brand, the first reactions are usually overwhelmingly negative. Absolut Vodka
The new logo went for a new minimal lookThe Absolut Vodka logo didn’t changed massively in 2014, but it did change. Black Decker’s old logo and brandingNew York-based design agency Lippincott took the reigns for the redesign, ditched the hexagonal nut, swapped out the ampersand for a plus sign, and simplified the whole thing by making the typeface and colour border the same width. Created by branding agency Les Mills, the new design aimed to ‘encourage ordinary people to do sport.’  
Reebok’s Chief Marketing Officer Matt O’Toole stated: “It’s an invitation for all of us to take part and fight against complacency for everyday people not just super stars and elite athletes.”
07. The old Indiegogo logo design10. 09. Birds Eye
Bye, bye, Cap’nIn March, Birds Eye spent £60 million in a Europe-wide brand relaunch that saw a new simplified logo (above). PayPal
PayPal’s new logo and monogramIn April, online payments service PayPal has unveiled a new logo and brand identity, which was created in collaboration with San Francisco design agency Fuseproject. Netflix
The previous Netflix logo (left) was simplified (right) for a more modern lookDebuting on a trailer for Orange is the New Black, April’s redesign for Netflix was subtly simpler. Let us know in the comments below! 05. OLD LOGO: Multiple colours and bold graphical elementsAt first glance it looked like a purely typographic logo, in which the Mickey Mouse silhouette that dominated the old logo (above) remained only as a subtle squiggle. Lipton
The new Lipton logo was cleaner and easier to readMarch saw tea brand Lipton unveil a new logo design in a Muppets promo commercial, which saw the brand take on a cleaner, more crisp look.

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