To help the space gain a reputation as a hub for local creatives, Form Us With Love asked a range of artists to use products from the store’s growing range to create artworks. “We asked our favourite artists, illustrators and designers to pick their favourite pen and interact with the space,” the studio said. The plastic tops of the fountain pens, markers, and brush-tips stored on the units add colour to the monochrome room. Black lighting fixtures along the ceiling also interrupt the white-painted surfaces. Form Us With Love wanted to make the Pen Store more engaging for visitors, so integrated a gallery and an atelier within the retail space on Hornsgatan – created to look like a supplier warehouse. These and future designs created in-store will be produced by poster company Paper Collective, with 15 per cent from any sales donated towards rainforest preservation. Shelving units run along the walls of the space, placed either side of long tables that customers can sit at to test the pens. Photography is by Jonas Lindström.

Leave a Reply

Your email address will not be published. Required fields are marked *