“The average cost of a turkey Christmas dinner is £120 per household and 35 per cent of people admit to throwing away more food at Christmas than at any other point in the year.”
Users of the app would begin by planning their dinner with a virtual plate that could help calculate portion sizes. Users could also programme in food that they already have to tweak the shopping list. “It simply requires things being reconfigured to tackle food waste.” Related story: Hello Wood builds Budapest Christmas tree from 5000 pieces of firewoodThe app would offer guidance and interactive management systems for use at each stage of the meal, from shopping for ingredients through to preparation, consumption and disposal of leftovers. Seymourpowell described the concept as a “Ghost of Christmas Future”. The firm said it had developed the design in response to the huge amounts of food and money wasted around Christmas. Not a fan of cold turkey? Seymourpowell designed the Waste-Free Christmas Dinner Maker (WCDM) concept app to help consumers reduce waste produced in the making of the traditional holiday meal. The app would then order the food online and arrange for it be delivered in a reusable hamper. “Each year in the UK we waste the equivalent of 2 million turkeys and 74 million mince pies at Christmas, whilst 5 million Christmas puddings go unconsumed,” said Seymourpowell. “To help you prepare a stress-free and delicious meal, the WFCDM app guides you through the cooking process step-by-step, again ensuring a waste-less dish,” said the firm.

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